About Us
Hello Lindx!
Welcome to Lindx. Lindx is a trading name of Voce Lindx Ltd, company number: 14321565 — we're Barbara and Denys Melo, two Brazilians living in the vibrant and diverse city of London.
Our Journey
In 2017, we began a heartfelt journey to create something truly unique: Lindx. The name holds deep significance. In Portuguese, words usually end with “A” or “O” to indicate gender — feminine or masculine. We replaced these with “X” to celebrate all identities. Voce Lindx means “You are beautiful”, and that beauty is for everyone — regardless of gender or label.
Our Mission
Our mission is clear: to ensure everyone feels seen, respected, and included. We believe no one should be boxed into a predefined label. We are all Lindx — and everyone deserves the freedom to express their true selves.
Our Evolution
Back in 2017, we were full of ideas but had a lot to learn. Life led us to pause and grow. After the pandemic, and many hours of research and learning, we relaunched Lindx in 2022 — this time with more purpose and clarity.
We recognised the need to create a store where people can shop freely, without gendered expectations. Because let’s be honest — clothes don’t have a gender.
Our Brand Today
Lindx is no longer just a store — it's a brand with a mission:
To stand for inclusivity, self-expression, and sustainability.
- We respect and include all pronouns.
- We carefully choose partners who offer eco-conscious, Vegan-friendly products.
- We use on-demand production to avoid waste and overstock.
- Every item is made for you, when you order — unique, intentional, and with love.
How we make your order (made to order)
Lindx is a made-to-order store: we don't hold stock. Each piece is produced individually after you place your order, in partnership with our carefully selected print and craft partners. This means 1–3 working days of production before dispatch (full timings in our Shipping Policy), less waste, and no mass-produced leftovers. Standard items can be returned within 14 days of delivery; personalised items are replaced or refunded free of charge if faulty — see our Refund Policy for details.
Supporting the LGBTQIAP+ Community
We are proud to support the LGBTQIAP+ community in all its beautiful diversity.
Whether you identify as transgender, lesbian, gay, bisexual, queer, intersex, asexual, pansexual, agender, non-binary or fluid — our collections are designed to affirm your identity and help you feel proud of who you are.
Fashion should never limit anyone. At Lindx, we believe self-expression has no gender, no rules, and no borders.
Our Commitment
We are committed to building a safe, vibrant, and empowering space.
A place where you can feel welcome, celebrated, and free to simply be yourself.
We stand for:
- Black lives
- LGBTQIAP+ lives
- Sustainability
- Love over labels
Join Us
Explore our store and discover pieces that not only make you look amazing — but feel amazing too. Join the Lindx family and be part of a movement that uplifts you, exactly as you are.
Thank you for being here. Thank you for being Lindx.
Let’s celebrate our individuality together.
With love,
Barbara & Denys Melo
Founders, Lindx!
Company Information
Lindx is a trading name of Voce Lindx Ltd — registered in England & Wales, Company No. 14321565.
Registered office: 85 Ambrose House, 3 Union Way, London NW10 6FH, United Kingdom.
Email: vocelindx@gmail.com · We reply within 1 business day.